How to Get Make Money Blogging – Straight From the Experts!
Hello friends! Aren’t you glad it’s the weekend? For a bit of light weekend reading, I have a new #ANeutralChat; and one I am really excited about. Last weekend, I was invited to attend a one-day conference with BlogHer, a huge digital media company founded by women, for women. The day had sessions on monetizing your influence, up-leveling your business and being a professional content creator. There were over 250 women there and it was such an amazing experience hearing from Maggie Q, Molly Sims, Tika Sumpter, and Kwanzaa Jones, among others. Each woman is an expert in her respective field and was dropping truth bombs! Luckily for you all, I have FIVE key takeaways to share!
Key Takeaway #1: The Likes Don’t Matter; Create Great Content!
As I am sure you have all heard by now, Instagram is hiding public likes. Yes friends, the tech bros at IG are rolling out their latest experiment globally. The actual account owners will still be able to see the likes on their end, but it won’t show to the general public. I have quite a few thoughts on this, however, the expert speakers at the conference didn’t seem to be phased. In fact, the panelists for the “Influencer Unplugged” panel were happy about it. Why? Because they felt it would push creators to make better content. At the end of the day, content is still king. While the IG algorithim can be finicky, the panel reminded me that I need to keep creating great content, no matter what.
Key Takeaway #2: If You Want it, ASK for it!
One of the most informative sessions, to me, was a breakout session with Alexandra Stapleton-Smith, the creative force behind DIY Youtube channel HedgehogHollow. The session was around creating streams of revenue; but I got so much more out of it. Alexandra talked about her journey from her very first YT video, filmed on her iPhone, to having a staff and her own monthly subscription box today. One thing that really stuck out to me was the story of how Hedghoghollow became the official media sponsor for a HUGE crafting conference. Alexandra said they simply asked! She spoke up to the conference organizers and was willing to work for trade (more on that in another post!). That led to amazing opportunities such as a partnership with Crayola. It really goes to show you that sometimes whatever you want is on the other side of an ask.
Key Takeaway #3: Creating Content Based on YOUR Audiences Needs
This is something I have been guilty of in the past. When you are coming from a place of service, it doesn’t make sense to just create that you want to see. Catering to your audience is incredibly important and really makes a huge difference. What posts are your audience responding to the most? What content did you get the most feedback from? Besides great content, useful content is right up there in terms of importance.
Key Takeaway #4: SEO is Still Important; Now More than Ever!
The SEO lunch n’ Learn with Blogher’s Lindsay Valdez was far and away the MOST useful part of the whole day, IMO. Lindsay gave amazing actionable tips. The tips that I know I need to implement are incorporating more video into my blog (blog posts with videos have something like an 80% higher reader ship rate!) and writing longer blog posts. Lindsay also shared the names of some great apps and websites creators can use for FREE to help up their SEO game. I was voraciously taking notes and got so much from her session. Google is still the #1 way people find things, so I am investing even MORE into my 2020 SEO strategy. Can’t say enough great things about the SEO session! In fact, Blogher has posted Lindsay’s SEO talk from an earlier event – I would highly recommend reading it!
Key Takeaway 5: It’s NOT Going to Happen Overnight
Molly Sims (yes, that Molly Sims) was the keynote speaker. Molly’s speech was poignant, moving and really had a central theme that I NEEDED to hear: It won’t happen overnight. Molly shared with us, “I never stopped. Before acting was modeling. Before that was hosting. It’s the ‘maybe I could’ that built this empire right now. It’s the little by little. It didn’t happen in a year.” This was so good to hear, seriously. We’re living in a fast-paced, social media-driven society where we all think everyone else is an overnight sensation (including me!) and so it’s such a hit to our confidence when we don’t “pop” immediately. I have been blogging, albeit inconsistently, for two years and I am always getting down on myself and feeling like I’m not doing enough. Molly was so raw and honest about her journey and how she got to where she is, and that really stuck with me. Her advice could be summed up as: stay authentic, be true to your brand and don’t give up. IDK about you, but that was a word I absolutely needed to hear, ok?
Monetize Instagram, Monetize Your Blog – It’s Possible.
The overwhelming feeling I got from the #Blogher19 Biz conference is that I CAN monetize and I can make a career out of my content and creativity. Will it be easy? Nope. Is it going to happen overnight? Probably not. But it is totally possible and I am excited as hell to create better content and take my platform to the next level. BlogHer also posted a recap on their site about the conference; so head over there and check it out!
Are you looking to monetize your influence? Are you a content creator looking to create