Have I ever told y’all that I love Target? Like, I really love Target. I may even have a Target Redcard (maybe). From clothes to shoes to furniture – it’s a lifestyle brand that I truly identify with and one that is on my dream sheet of brands to work with in the future.
So when I saw the offerings from their new brand Prologue, I was excited, to say the least. The in-house brand was announced and previewed earlier this month, and Target’s press release described it as,“think trend-forward pieces and timeless essentials from blouses and skirts to coats, trousers and more that you can mix and layer—or wear as stand-alone statements—to create an enviable, edited wardrobe without breaking your budget.”
And Target really means it when they say “without breaking your budget;” because each piece is under $50. I know I can’t be the only one who likes seeing some age-appropriate, tailored work ready pieces that are timeless and classic and affordable.
I love Fashion Nova and Boohoo and PrettyLittleThing as much as the next plus size baddie, but I’m also a career woman and when I go to work, I like to look pulled together, commanding, efficient while also looking fashionable and trendy. I think Prologue has several pieces that fit that aesthetic. It almost has a Zara feel to it, don’t you think?
My ONE gripe (because there has to be one, of course): All of the great pieces that are available in the straight size selection, are not available in the plus selection. But, because Target usually carries true woman-sized pieces (as opposed to junior plus, which is much less forgiving), the straight size collection goes to an 18/XXL, which I can fit. But I was surprised to see such a small selection of plus, given how inclusive Target has tried to be lately.
Prologue has some really good, Fall-ready pieces that you’ll be seeing in rotation on the blog and on my social media. Below are my top picks currently in my cart and ready to go!
What are your thoughts on the new collection from Target? Are you planning on buying anything? Let me know in the comments, or head to the A Neutral Life.